About Pavlo

The idea of founding a bedding brand came to Pavlo when he experienced common bedding issues firsthand. He realized there was a significant gap in the market for sustainable, natural, and affordable solutions.

Driven to bridge this gap, Pavlo founded Sootora, combining comfort, sustainability, and affordability in bedding solutions.

Before launching Sootora, Pavlo worked on other local projects, including the AI-powered skincare app "Soothy" and a local e-commerce brand specializing in healthy sweet gift boxes.